Why Coolmax®

Coolmax® is the original performance fabric that's been helping top athletes push harder and longer but is now being discovered for the cool comfort it brings to everyday apparel. Coolmax® has proven physiological benefits that, depending on your needs, can be applied to or found in a whole new range of clothing styles - from moderate and high-intensity performance apparel to everyday casual wear.

So consumers get the level of performance they need to stay cool and comfortable in any situation.